Below are select skills in this industry as identified by LinkedIn data and Strayer@Work’s proprietary analysis.

The supply number indicates how many times more likely a person in this industry is to have a particular skill than the general population of LinkedIn users.

The demand number indicates how high or low demand is for that skill among employers.

The gap number shows how adequately the supply of a skill meets the demand for that skill. A negative gap number indicates an opportunity for job seekers to make themselves more marketable by developing that skill and for companies to develop the skill within their workforce.

Below are select skills in this industry as identified by LinkedIn data and Strayer@Work’s proprietary analysis.

The supply number indicates how many times more likely a person in this industry is to have a particular skill than the general population of LinkedIn users.

The demand number indicates how high or low demand is for that skill among employers.

The gap number shows how adequately the supply of a skill meets the demand for that skill. A negative gap number indicates an opportunity for job seekers to make themselves more marketable by developing that skill and for companies to develop the skill within their workforce.

TOP SKILLS

 SUPPLY

 DEMAND

% GAP

Key Takeaways:
  1. Current travelers yearn for authentic experiences, companies that listen to their feedback, and social media presence.
  2. Q3 results mirror those wishes and highlight an excess of soft skills unique to this industry.
Key Takeaways:
  1. Significant deficits in skills revolving around the use of mobile devices may point to disruption caused or perpetuated by services like Airbnb. The services, which boast the ability to allow customers a true cultural experience, could also be responsible for a 12% deficit in cultural awareness in hospitality.
  2. As customers demand more from travel experiences, the industry should focus on personalizing and modernizing the way people access services.
Key Takeaways:
  1. Travel and tourism companies must find innovative ways to build their brands and attract customers, and technology and operations will play a key role.
  2. Unfortunately, the industry is suffering from a distinct shortage of candidates with the skills to support the full customer journey.
  3. Companies must develop or build teams to support strategies that cater to the new type of travel consumer.