Q2 2016 Insights: Skill Deficits Correspond to Rise in Millennial Tourists

Key Takeaways: 
  1. Significant deficits in skills revolving around the use of mobile devices may point to disruption caused or perpetuated by services like Airbnb. The services, which boast the ability to allow customers a true cultural experience, could also be responsible for a 12% deficit in cultural awareness in hospitality.
  2. As customers demand more from travel experiences, the industry should focus on personalizing and modernizing the way people access services.

Today’s skills gap challenges the growth and global long-term competitiveness of both workers and employers. Using select data from LinkedIn and Strayer@Work’s proprietary analysis, the Strayer@Work Skills Index takes an unprecedented look at specific skill sets that are in demand and in supply across top industries and provides actionable recommendations for getting the workforce up to speed.


Methodology: The Strayer@Work® Skills Index analyzed select skills in the public profiles of LinkedIn members in the United States who work in the financial services, food and beverage, healthcare, hospitality, information technology, manufacturing, and retail industries. It measures both the supply and demand of the select skills. The supply side of the formula measures how prevalent select skills are within the profiles of members in a particular industry, relative to the overall population of LinkedIn members in the U.S. The demand side of the formula shows how desired select skills are within a particular industry, relative to its overall demand, as measured by U.S. members who received an InMail message from a recruiter within the past year.